How do you distinguish yourself from competitors?

Within your brand resources or design catalog, there must be a clear and concise definition of your brand's tone of voice. As you can see, the tone of voice is more than just voice.

How do you distinguish yourself from competitors?

Within your brand resources or design catalog, there must be a clear and concise definition of your brand's tone of voice. As you can see, the tone of voice is more than just voice. Mailchimp's humor is reflected in the images of its chimpanzee, who is literally sweating to hit the “send” button. You can see his tone of voice in an image.

The packaging of your products is the only piece of marketing that reaches 100% of your customers. Therefore, it's important that your product packaging not only reflects your brand, but also stands out. By using quality product packaging, you ensure that any customer, or anyone watching a video of unpacking your product, remembers your brand. If your product or you personally have something to do with the above, consider working with a non-profit organization.

Steel Blue Workboots, an Australian shoe company, worked closely with the mental health charity beyondblue to raise funds for mental health. If your competition offers a competing product in five colors, find ways to offer your version of the product with 10 color options. Ultimately, it's important to emphasize value over price, highlighting the specific capabilities of the solution in terms of service, manufacturing, training, or labor savings. Also focus on training your sales teams in the proper use of the concept of total cost of ownership to compare your product with another.

Rena Chinnery
Rena Chinnery

Lifelong social media buff. Total tv enthusiast. Incurable twitter guru. Incurable tv practitioner. Proud food advocate. Beer geek.