Meet with team members wherever they are. Understand that not everyone will come together. The discipline and practice of OCM are necessary whenever an organization undertakes a program or project that changes the way people work, their roles and responsibilities, and their working relationships with their teams or management, as well as the organization's strategy, business model, operating model, or culture. Whether it's a change in business strategy or an improvement in internal processes, it's often you who gives your team the big news.
In their Harvard Business Review article, How to Get Your Team to Engage in Major Change, Deborah Rowland, Nicole Brauckmann and Michael Thorley report that most change management has moved from a simplistic, top-down approach of “creating a vision, changing the structure, implementing the new program, and gaining acceptance” to more emerging, empowered, and purpose-oriented approaches.