The strategy provides a vision of the future, confirms the purpose and values of an organization, sets objectives, clarifies threats and opportunities, determines methods to take advantage of strengths and mitigate weaknesses (at a minimum). As such, it establishes a clear framework and limits within which decisions can be made. In general, strategic planning helps increase the operational efficiency, market share and profitability of your company. In the long term, the exercise makes the company more sustainable, since it has taken into account the possible opportunities, trends and threats that could affect it.
Another benefit of having a strategy is that it shows how information is managed, in a modernized, quantifiable and secure way. The main advantage of having a clear business strategy is that it allows us to move forward with one direction. Now that you know the benefits of having a business strategy, let's review some tips so you can start planning your own strategy. It will also allow your company to find and benefit from potential opportunities in the market.