How to integrate environmental sustainability into your business strategy Get a clear picture of your company's sustainability right now. One way companies can integrate sustainability is through the use of recyclable packaging. For example, a company could package its product in a plastic bag that customers can take home. This allows any company to improve its public relations and make sales.
In this way, both the environment and the consumer are happy. Both the core activity and the support services contribute to the successful integration. At some point, you'll need to put your strategy into practice. Integrating sustainability into an organization is probably the most difficult step.
KPIs and commitment ensure success, and both core operations and support services play an important role. Building a more sustainable future by helping companies find and develop a new, more purpose-oriented way of doing business. Many high-level business leaders struggle with this, but it's essential to bring sustainability from the periphery to the core of the organization. In addition, a sustainability strategy also affects the financial department, more specifically in fiscal terms.
As global sustainability trends offer numerous opportunities, many companies and their leaders are adopting sustainable development plans in response to social and environmental issues affecting their business operations. Therefore, many organizations are looking for ways to integrate sustainability into their businesses to gain a competitive advantage. Companies could consider reprioritizing sustainability and making it more prominent in their strategies and operations going forward, as this can allow companies to be more resilient in the long term and benefit from improved operations and performance, greater customer satisfaction and better financial results. Some countries also encourage companies to do so by offering tax incentives to those with facilities that promote a healthier workforce.
Those who doubt the financial importance of a sustainable approach should be inspired by the strategy employed by EcoWerf. Companies can think broadly about where and how they could improve their sustainability and the impact on their business models, as well as foster long-term resilience and performance. According to Unilever's “Better Leadership, a Better World” report, there are key leadership initiatives that are fundamental to successfully growing a sustainable company in line with the United Nations Global Goals. To take advantage of the expected sustainability potential in the company's operational performance, the first step is to incorporate sustainability objectives into overall business objectives, including when establishing and delivering financial indicators.
As Raymond Ackerman, founder of the retail group Pick n Pay, says: “Doing good is good business. The foundations of societies and economies are intrinsically linked to healthy, stable and resilient business environments.