Strategic objectives over five years involve a series of smaller objectives and action plans. Start with the five-year goal and work backwards to make it attainable. A strategy can involve more than one strategic action, varying budgets, and the dedication of staff resources. Start with the five-year goal and work your way backward to set goals that are attainable in shorter periods of time, such as one-year goals.
Business owners should use KPI data to expand their successful strategies and allocate more resources over a five-year period to the most profitable strategies.